Art Launch


Artist Launch with Jen Tough

A month long, interactive online course for launching or re-igniting your art career.

Happening November, 2019

Do you struggle with selling, showing, and marketing your work?

Do you feel the business of art is overwhelming or you don’t know where to begin?

Do you wonder how to get your work in galleries, sell your art, or get more exposure?

Are you coming back to art after a long hiatus, just starting out, or not getting the results you hoped for?

Do you find the business of art mysterious and daunting?

This 4-week long course is practical, actionable, loaded with common sense and full of the best resources. It is for artists interested in working inside the gallery system, completely outside of it, or a combination of both. It offers insights and strategies that would take years to learn through a simple and practical 3-part method that gets results and takes the mystery out of achieving artist success.

Join us in November!

About the Course

This course is online (you can be anywhere with an Internet connection), one month long and interactive (we will meet once a week for 4 weeks via webinar and artists have 24/7 access to the member site), flexible (you can participate on your own schedule), enriching (you will feel fulfilled and welcome), full of valuable content (videos, printable handouts and resource lists) and community minded (connect with other artists from around the world and build your network).

Instructor: Jen Tough

I own a contemporary art gallery in the Bay Area of California where I represent 12 artists, exhibit at art fairs, and host popups and rotating exhibitions in my gallery space. I’m also a former art director for Warner Bros Records, Urban Outfitters, Nike and more, where I learned how to entice and ultimately sell things through varied and creative marketing. In this month long course I’ll be showing you how to accelerate your art career through a realistic and highly effective 3-part method created only for fine artists. I created it based on observations and conversations with hundreds of artists as a gallerist and workshop instructor, and my 20 years experience as an art director.

You’ll learn the missing bits and pieces of a typical 4-year art school education in one informative, interactive, and supportive month. Artists will leave this course with a better understanding of the business of art and actionable ideas on how to best reach their goals.

Some of this information would normally take years to acquire, but you will get it all in just a month.

About the Instructor

I was a fine art major in the 1980s. My school only gave a short course about career development close to graduation. It was an enlightening class, but far too short and impractical for the real world. I left with a BFA with honors, but no idea how to build a career, only how to make art.

I moved to Los Angeles shortly after graduating and my BFA got me a job as a maid cleaning apartments, which was really gross and super depressing. I couch surfed for several months until I could afford a basement apartment. In a classic case of “I wish I knew then what I know now”, I believed I couldn’t continue to create art and still pay my rent. I reluctantly turned my focus on graphic design, and stopped making art altogether. But with hard work and persistence, I ended up creating a really satisfying and creative career, and worked my way up to being an Art Director for Urban Outfitters, Hollywood Records, numerous magazines, Nike, and Warner Bros Records.

The majority of my career was as a freelancer, so I learned how to market myself. And as an art director, I learned how to market companies to their target audience. Along the way, photographers, artists and illustrators in turn marketed themselves to me. So I learned a lot in those 20+ years about what works—and what doesn’t— with marketing and promotion from multiple angles, and how to build a career in creative fields.

Now I’ve returned to fine art, not as an artist, but as a gallerist (because I learned I have a better eye than hand). I hear from artists everyday who are looking for ways to show their work, get representation or shows, how to sell their work, or how to know the best path to take to reach their goals. After teaching several shorter in-person workshops in the gallery or around the Bay Area, I realized artists would be far better served to have all of this information in one package, delivered sequentially, and be able to take it from anywhere. So I created this online course that will take just one dedicated month, and covers all of the material taught in my other shorter workshops (and more).

I’m really excited to share it with you! –Jen Tough

How it works

Weekly video lessons: Each week for 4 weeks, we will release lessons, content, resource lists and printable PDFs on our members only website. Lessons are delivered sequentially, each lesson building upon the previous. Each video lesson and all content will be available for students for 90 days after the last day of the course, 24 hours a day, 7 days a week.

Weekly live, Q&A webinars: Once a week we will meet live via webinar where I will answer any and all questions, review and discuss the previous lesson, and discuss pertinent issues. Enrolled artists can also access a private forum available 24/7 to ask questions to me or the community, upload their current work, get feedback, and get to know each other and connect online or off. The forum is a great place to meet fellow artists, expand your network and build community.

Members Website: Enrolled artists will have access to the member’s website for 3 months after the last day of the course, so they can review and rewatch lessons, recorded webinars, and participate in the member’s forum. All live webinars will be recorded and stored online, along with all video lessons. So don’t worry if you can’t attend every webinar, or if you want to re-watch a video lesson.They will all be stored online for you to watch, or re-watch anytime for 90 days after the last day of the course.

What you’ll gain from this course

Confidence in your ability to navigate the art world by having a better and deeper understanding of the art business

Actionable plans to build your career, whether it’s inside the gallery system, outside of it, or a combination

Best resources and strategies that normally take years to develop

Inside tips and secrets to selling art, building credibility, approaching galleries and new ways to exhibit

Course Content + What’s Covered

-A highly effective 3-Part Method for building your career and achieving success

-What gallerists look for in artists

-How to elevate your work and make it stand out without losing authenticity

-How to approach and spark relationships with art galleries

-Working with art galleries

-New ways to get exposure and exhibitions without galleries

-Forming artist collectives to increase exposure and credibility

-Alternative exhibition opportunities and how to leverage them: art fairs, pop-ups and open studios

-Social media, marketing and PR for artists

-Websites, branding and advertising strategies

-Methods for naturally growing and leveraging your networks

-Simple and highly effective ways to sell your art

-The power of display and how to make it work for you

-Creating authority and credibility to increase sales and attract buyers, gallerists, curators and other art professionals

What’s included

Live, Q&A webinars each week: A 90-minute webinar each week for reviewing that week’s lesson and content, group discussion and asking questions of Jen or each other. Each webinar is recorded, so if you miss a webinar, or want to watch it again, you can anytime for 3 months on the membership website.

Lessons and content released each week: There will be a total of 8 video lessons totalling over 12 hours of content. Each week we will release new lessons and content. The lessons are professionally recorded, and are released sequentially to build on the material from one lesson to the next. Students can watch (or re-watch) any of the videos for 3 months after the end of the course.

Private members only forum, moderated by Jen Tough, accessible 24 hours a day to the enrolled artist community for asking questions of Jen and fellow students, get feedback and support, share artwork, and more.

Printable packets for each lesson: printable PDFs that align with each video, and include resources, tips and further information.

Resource lists and other content: 100 tips and tricks for marketing, links and lists of resources, art fair insider info, marketing cheat sheet and more

Let’s spend November together: lesson and content release schedule

Week 1: November 01 -

Week 2:

Week 3:

Week 4:

All lessons are previously recorded video and artists can view any time desired at their leisure after they are uploaded to the member site. They are released in sequential order, one lesson building on the previous. Each week’s live webinar will align with that weeks lesson, and is an opportunity to ask questions and expand conversation about the lesson.

All lessons will stored online for unlimited watching after the release date, and available for 3 months from the end of the course.

Live webinar dates

You don’t have to be available for each webinar, they will be recorded and available on our membership site through April 01, 2020.

All webinars are at 4:00 PDT / 7:00 Eastern

Week 1: Sun

Week 2: Sun

Week 3: Sun

Week 4: Sun

If you miss webinars, they will be recorded and online for unlimited viewing after it has ended. They will be stored online for unlimited watching after release date, and available through Nov 01, 2019.

$495 all inclusive with no hidden fees.

Cancel up to day 7 with full refund and no penalties.

Enrollment is limited. Please register early to secure your place.

Enrolled artists have unlimited access to all recorded webinars, videos, content, resources and members forum through April 01, 2020.